What Scale Really Means (and Why You’re the Bottleneck)
Most business owners hit a ceiling and have no idea why.
In this first episode of Story of Scale, Harris and Chad break down what “scale” actually means, why founders often become the biggest bottleneck in their own businesses, and the identity shift nobody warns you about when your company starts to grow.
This isn’t a podcast about unicorn startups or hustle culture. It’s for founders doing real work—creative, service-based, and founder-led businesses—who feel stuck between making great work and building something that actually scales.
In this episode, you’ll hear:
- Why scale isn’t just about more revenue (and why chasing it blindly often backfires)
- The hidden tension between creativity and commerce every founder faces
- How your role must change as the business grows—or everything stalls
- Why sustainable scale should support your life, not consume it
If you’re tired of feeling like your business only grows when you sacrifice more of yourself, this podcast is for you.
Don’t just scale your business...make sure you’re living a story worth scaling.
Creators and Guests
Host
Harris III
Founder + CEO of Istoria, #1 Bestselling Author, Award-Winning Illusionist, Top-Rated Speaker & Serial Entrepreneur
