From Magic to Bankruptcy to Story: The Accidental Entrepreneur
Entrepreneurship is the fastest path to personal growth.
In Episode 2 of Story of Scale, Harris opens up about the journey that shaped him as a founder — long before Story Conference or Astoria ever existed.
You’ll hear:
- How a $25 magic show at age 11 turned into six figures at 15
- What it was like to make a million dollars by 21 — and go bankrupt by 22
- The identity trap of chasing status, perception, and approval
- Why no one would hire him to do the work he actually wanted to do
- The painful tension between creativity and commerce
- The risk behind buying Story Conference
- How Astoria was born out of chaos and consolidation
- Why personal brand eventually becomes a bottleneck
- The deeper lesson: leveraging story for sustainable scale
This episode sets the foundation for everything that follows in the season. Because before we talk about systems, hiring, pricing, or leverage, we have to talk about identity. Scale requires an evolution of self, and if you don’t consciously choose that evolution, it will choose you.
Creators and Guests
Host
Harris III
Founder + CEO of Istoria, #1 Bestselling Author, Award-Winning Illusionist, Top-Rated Speaker & Serial Entrepreneur
